Post by account_disabled on Mar 12, 2024 4:35:37 GMT -6
In our previous article we talked about the Top Travel Trends for 2020 . Based on these trends, it will be necessary to adopt an effective marketing strategy to promote your hotel facility in the new year. There are a series of already consolidated and other emerging practices that can be used to address new trends in the world of travel, also depending on the demographic segment. In fact, there will be different tactics to use to attract the attention of millennials, rather than that of pensioners or employees who travel for work. However, fundamental elements that these completely different audiences have in common are the use of social media, search engines and the request for personalization. Let's analyze some statistics in this regard, reported by PhocusWire , and the possible best practices to obtain maximum performance from these communication channels, which access such a vast audience. Statistics 85% of millennials search across multiple websites to find the best deal.
This means that hotels should extend their online UAE Phone Number presence as much as possible, to have greater visibility. 53% of travelers find their inspiration on Facebook . However, Instagram and Snapchat are also very popular when it comes to content in the world of travel. It therefore becomes imperative to manage your online reputation, not only on metasearch and OTAs but also on social media. 63% of tourists also use search engines to plan their itinerary. Consequently, the presence on the so-called search engines, through SEO optimization or paid campaigns, is fundamental . Images make the difference. It is essential to choose quality visual content, respond to reviews that contain photos and plan editorial content that includes videos of the experiences that can be had in your hotel facility. How many people systematically use social media? As many as 3.5 billion. A truly impressive figure. And a good portion of this audience is interested in international travel. So what can be some good practices to adopt to exploit this opportunity and communicate with such a wide audience? Be present where your customers are You cannot limit yourself to creating paid campaigns on social media, but you must also create organic content, with a rich editorial calendar. Travelers are looking for interaction and content that they can consult at any time.
A good social media marketing strategy must combine both updates through posts and advertisements. Use new features and new formats Social platforms and search engines are constantly providing new features and digital content formats that you can use to give visibility to your property. Also in this case it is advisable to carry out tests to understand which creatives generate greater engagement and conversions . For example, we cite Google's recent Discovery Ads which, at a relatively low cost, present advertising campaigns on the YouTube feed , on Gmail (in the Promotions tab) and on the Discover feed of the same search engine. Other updates provided in recent months by Facebook also relate to new dynamic creatives or search ads shown following searches carried out by users within the social network. Know your guests Recent statistics also report that two-thirds of your guests prefer personalized offers. It is therefore important to know the needs and desires of your customers to prepare ad-hoc offers and packages . In this sense, social media is an excellent platform for collecting a large amount of data and interacting with your customers. Experiment periodically Marketing activities related to the hospitality industry cannot be started and then forgotten. It will be necessary to establish indicators and constantly monitor the results of your strategies. Not only. Seasonality requires periodic updates on content which must be aligned and consistent on each channel.
This means that hotels should extend their online UAE Phone Number presence as much as possible, to have greater visibility. 53% of travelers find their inspiration on Facebook . However, Instagram and Snapchat are also very popular when it comes to content in the world of travel. It therefore becomes imperative to manage your online reputation, not only on metasearch and OTAs but also on social media. 63% of tourists also use search engines to plan their itinerary. Consequently, the presence on the so-called search engines, through SEO optimization or paid campaigns, is fundamental . Images make the difference. It is essential to choose quality visual content, respond to reviews that contain photos and plan editorial content that includes videos of the experiences that can be had in your hotel facility. How many people systematically use social media? As many as 3.5 billion. A truly impressive figure. And a good portion of this audience is interested in international travel. So what can be some good practices to adopt to exploit this opportunity and communicate with such a wide audience? Be present where your customers are You cannot limit yourself to creating paid campaigns on social media, but you must also create organic content, with a rich editorial calendar. Travelers are looking for interaction and content that they can consult at any time.
A good social media marketing strategy must combine both updates through posts and advertisements. Use new features and new formats Social platforms and search engines are constantly providing new features and digital content formats that you can use to give visibility to your property. Also in this case it is advisable to carry out tests to understand which creatives generate greater engagement and conversions . For example, we cite Google's recent Discovery Ads which, at a relatively low cost, present advertising campaigns on the YouTube feed , on Gmail (in the Promotions tab) and on the Discover feed of the same search engine. Other updates provided in recent months by Facebook also relate to new dynamic creatives or search ads shown following searches carried out by users within the social network. Know your guests Recent statistics also report that two-thirds of your guests prefer personalized offers. It is therefore important to know the needs and desires of your customers to prepare ad-hoc offers and packages . In this sense, social media is an excellent platform for collecting a large amount of data and interacting with your customers. Experiment periodically Marketing activities related to the hospitality industry cannot be started and then forgotten. It will be necessary to establish indicators and constantly monitor the results of your strategies. Not only. Seasonality requires periodic updates on content which must be aligned and consistent on each channel.