Post by account_disabled on Dec 2, 2023 23:47:58 GMT -6
Do you know? that currently 80% of consumers expect brands to meet their needs in offering experiences and products and services that are individualized to the individual Or what we call Personalized Brand Experience (information from wigzo.com), which is specific marketing. It comes from the process of segmentation in order to make the brand more able to respond to the needs of consumers in a more intimate way. In this article, STEPS Academy has collected useful information about segmentation marketing, which is part of STP Marketing* so that brands can understand their customers and deliver both products and good experiences to them . Customers can get right to the point. * STP Marketing refers to strategies for analyzing and selecting marketing target groups.
It consists of Segmentation, Targeting, and Positioning. What is Market Phone Number List Segmentation? Market Segmentation is the division of the market. It is one of the business planning and marketing strategies used to segment the market according to the characteristics of consumers. which each person There will be similarities and differences. Segmentation marketing involves grouping consumers together according to specific characteristics such as age, gender, residence, income, and occupation, etc. Market segmentation It will help businesses build a good understanding of the current market situation or potential marketing bases. So that we can plan and set goals according to the needs, interests, and preferences of customers by segmenting the market to help know the direction of marketing.
Types of Market Segmentation Demographic divided by demographic characteristics Demographic segmentation It is one of the most common forms. It refers to grouping based on individual differences such as age, gender, marital status, family size, occupation, education level, income, nationality, and religion, etc. Behavioral divided according to consumer behavior It is the division of the market according to consumer behavior, such as online shopping methods. How to access the website When choosing products and services, what is expected in consumption? What is the trend? This part will allow the business to understand the target group and is beneficial to marketing to be able to use planning. Find strategies to suit the behavior of those customers. Geographic is divided according to geographic characteristics.
It consists of Segmentation, Targeting, and Positioning. What is Market Phone Number List Segmentation? Market Segmentation is the division of the market. It is one of the business planning and marketing strategies used to segment the market according to the characteristics of consumers. which each person There will be similarities and differences. Segmentation marketing involves grouping consumers together according to specific characteristics such as age, gender, residence, income, and occupation, etc. Market segmentation It will help businesses build a good understanding of the current market situation or potential marketing bases. So that we can plan and set goals according to the needs, interests, and preferences of customers by segmenting the market to help know the direction of marketing.
Types of Market Segmentation Demographic divided by demographic characteristics Demographic segmentation It is one of the most common forms. It refers to grouping based on individual differences such as age, gender, marital status, family size, occupation, education level, income, nationality, and religion, etc. Behavioral divided according to consumer behavior It is the division of the market according to consumer behavior, such as online shopping methods. How to access the website When choosing products and services, what is expected in consumption? What is the trend? This part will allow the business to understand the target group and is beneficial to marketing to be able to use planning. Find strategies to suit the behavior of those customers. Geographic is divided according to geographic characteristics.