Post by account_disabled on Jan 1, 2024 22:42:52 GMT -6
Yes, what you hear: it is very likely that this Christmas no one is thinking about your brand... Unless you give them reasons to do so! Because with the end of the year comes the time to think. But don't think about ourselves, but about what makes our audience remember us . Be a lovebrand? No! Today we discuss with BTOB how to work towards becoming a Livebrand. Livebrand: that brand that decides to go from being solely attractive to becoming useful, human . The one who stops being present in the world to be something and act in accordance with her Lifeblood, the essence, the soul that has allowed her to get here, thanks to her humility and honesty. At BTOB we have distilled a solution to detect this type of brands, those that find their own truth and activate it by being relevant in a particular context or situation of the target. This is what we call A+B=LIVEBRAND Look out for these five Christmas ads! Take note of the truths hidden behind them and how they become success stories thanks to the application of the force of context.
Toys Truth: Juguettos encourages physical play between generations and teaches us to play and see life through the eyes of children. Context: minors have spent more time than ever with their parents and Phone Number List have learned from them; but everything, always, seen through the eyes of a child, where everything is a game. Livebrand: at Christmas Juguettos does not lose its brand essence, but rather becomes more relevant thanks to the context. If you do not display the embedded video correctly, click here . 2. Tesco Truth: Tesco is a supermarket where you can find everything for everyone. Context: This year we have innovated and tried new things. Consequently, we have failed sometimes. Therefore, Christmas is the time to take a break and give ourselves prizes. We deserve them! Livebrand: Tesco launches a very cheerful spot where it invites you to indulge that wish list, making reference to the letter of the Three Wise Men telling “how well we have behaved this year” and do it again through a generational song recognizable by all .
If you do not display the embedded video correctly, click here . 3. Amber Beer Truth: For Ámbar, everything good ends at the bar. We all know that any celebration always ends with a beer in between. Context: “I owe you a beer when we get out of this”, one of the most used phrases in 2020. Because in a country of bars, we are nothing without our “social beer”. Livebrand: Ámbar helps you calculate how many beers you have missed and will need to make up in the new year when we can return to our bars. 4. Tous Truth: Tous could be one of the gifts or wishes on our usual Christmas list, it is a familiar and close brand. Context: Every year at Christmas the same thing happens, except this year. We miss that old Christmas that we used to hate so much. Livebrand: Tous sends a warm message to congratulate Christmas, wishing the same thing that we miss so much: Happy Normal Christmas, the same as always, where nothing changes.
Toys Truth: Juguettos encourages physical play between generations and teaches us to play and see life through the eyes of children. Context: minors have spent more time than ever with their parents and Phone Number List have learned from them; but everything, always, seen through the eyes of a child, where everything is a game. Livebrand: at Christmas Juguettos does not lose its brand essence, but rather becomes more relevant thanks to the context. If you do not display the embedded video correctly, click here . 2. Tesco Truth: Tesco is a supermarket where you can find everything for everyone. Context: This year we have innovated and tried new things. Consequently, we have failed sometimes. Therefore, Christmas is the time to take a break and give ourselves prizes. We deserve them! Livebrand: Tesco launches a very cheerful spot where it invites you to indulge that wish list, making reference to the letter of the Three Wise Men telling “how well we have behaved this year” and do it again through a generational song recognizable by all .
If you do not display the embedded video correctly, click here . 3. Amber Beer Truth: For Ámbar, everything good ends at the bar. We all know that any celebration always ends with a beer in between. Context: “I owe you a beer when we get out of this”, one of the most used phrases in 2020. Because in a country of bars, we are nothing without our “social beer”. Livebrand: Ámbar helps you calculate how many beers you have missed and will need to make up in the new year when we can return to our bars. 4. Tous Truth: Tous could be one of the gifts or wishes on our usual Christmas list, it is a familiar and close brand. Context: Every year at Christmas the same thing happens, except this year. We miss that old Christmas that we used to hate so much. Livebrand: Tous sends a warm message to congratulate Christmas, wishing the same thing that we miss so much: Happy Normal Christmas, the same as always, where nothing changes.