Post by account_disabled on Feb 15, 2024 0:23:54 GMT -6
Setting social media goals is an important step towards proving the value and improving your social media work. Writing down your goals and regularly monitoring your progress significantly increases your likelihood of achieving the goal you want to achieve. Social media goals help you chart a course for growth and success. They allow you to see how effective your efforts are. They give you purpose and direction in a documented way that you can share with others. CONTENTS How to Set Social Media Goals in 3 Steps 1. Do a social media audit 2. Decide what's important in social media goals 3. Choose your framework for setting Social Media Goals SMART goal framework OKR target framework 10 Social Media Goals You Should Be Tracking 1. Build brand awareness 2. Manage brand reputation 3.
Create and manage an interactive community 4. Increase Slovenia Phone Number List conversions/sales 5. Gain customer/market insights 6. Identify and nurture leads 7. Provide customer service/support 8. Attract candidates (recruiting) 9. Identify crises and manage communication 10. Improve Internal communication with Social Media goals How to Set Social Media Goals in 3 Steps 1. Do a social media audit Before you start thinking about what you want to achieve with your social media goals , you need a clear picture of where you stand right now. This means you need to conduct a social media audit. A social media audit will help you keep track of all your existing social media accounts and programs in one place. You will also get an idea of your current performance level, which you can use as a baseline. 2.
Decide what's important in social media goals After you complete your audit, look at the information you collected. You'll start to see which social channels are performing well and which may need a different focus. Then, start thinking about what's really important for you to achieve with your social media goals . Sure, vanity metrics are fun to watch. But can you tie these simple measures directly to business goals? Does increasing your likes lead to real business value? (This can be very good in some cases. But take the time to think about this beforehand.) Take a look at your overall business strategy and social marketing plan and look for ways to better align the latter with the former. Once you've decided what kind of growth or improvement could really help improve your business, it's time to start creating some specific social media goals. 3.
Create and manage an interactive community 4. Increase Slovenia Phone Number List conversions/sales 5. Gain customer/market insights 6. Identify and nurture leads 7. Provide customer service/support 8. Attract candidates (recruiting) 9. Identify crises and manage communication 10. Improve Internal communication with Social Media goals How to Set Social Media Goals in 3 Steps 1. Do a social media audit Before you start thinking about what you want to achieve with your social media goals , you need a clear picture of where you stand right now. This means you need to conduct a social media audit. A social media audit will help you keep track of all your existing social media accounts and programs in one place. You will also get an idea of your current performance level, which you can use as a baseline. 2.
Decide what's important in social media goals After you complete your audit, look at the information you collected. You'll start to see which social channels are performing well and which may need a different focus. Then, start thinking about what's really important for you to achieve with your social media goals . Sure, vanity metrics are fun to watch. But can you tie these simple measures directly to business goals? Does increasing your likes lead to real business value? (This can be very good in some cases. But take the time to think about this beforehand.) Take a look at your overall business strategy and social marketing plan and look for ways to better align the latter with the former. Once you've decided what kind of growth or improvement could really help improve your business, it's time to start creating some specific social media goals. 3.