Post by account_disabled on Feb 24, 2024 1:59:25 GMT -6
Control the discovery phase of users before the start of the season with video and media advertising; Automate text and trade ads to maximize coverage; Increase budgets by 30% in search and shopping campaigns compared to normal daily spend in October; Lower tROAS and raise tCPA to participate in more auctions during the holidays; Use broad keyword matching + automatic bidding strategies; Enter shipping information (shipping information), so that users know when their order will arrive; Set up holiday season return policies (Return Annotations);
Use the "Deals" section (Deals section) on the "Purchases" tab to inform users about discounts and promotions; Advertising of local assortment (Local Inventory Ads) will Asia Phone Number List help demonstrate products that are in stores or available nearby; "pick up later" function («pickup later») to demonstrate the availability of goods in the nearest store; Fix products that are not approved to appear in Google Ads shopping campaigns (Troubleshoot your Shopping campaigns). Company optimization calendar Conclusions Key aspects to consider during the holiday season: 1. Change in consumer behavior Under the influence of the pandemic, consumer behavior has changed: new needs arise, other media channels are involved, and additional consumer patterns appear. 2. Growing share of online purchases In the current situation, a certain sales channel is becoming less and less important for the consumer.
Growth of audiences buying online In the conditions of quarantine restrictions, almost all categories of consumers increased the share of online purchases. 4. The duration of holiday shopping is increasing The growth of consumer demand is not limited to individual events such as Black Friday. Ukrainians actively continue holiday shopping until the end of January, and advertisers and retailers stimulate and increase sales. 5. Growing share of purchases from smartphones Consumers are actively shopping online from mobile devices throughout the holiday season. 6. The holiday season presents additional opportunities for advertisers and retailers as e-commerce continues to grow and consumers return to shopping offline. Tools such as: automated advertising campaigns, differentiated offers for new and existing customers, advanced analysis methods across all Google resources will help advertisers and retailers increase sales online and offline during the 2021 holidays.
Use the "Deals" section (Deals section) on the "Purchases" tab to inform users about discounts and promotions; Advertising of local assortment (Local Inventory Ads) will Asia Phone Number List help demonstrate products that are in stores or available nearby; "pick up later" function («pickup later») to demonstrate the availability of goods in the nearest store; Fix products that are not approved to appear in Google Ads shopping campaigns (Troubleshoot your Shopping campaigns). Company optimization calendar Conclusions Key aspects to consider during the holiday season: 1. Change in consumer behavior Under the influence of the pandemic, consumer behavior has changed: new needs arise, other media channels are involved, and additional consumer patterns appear. 2. Growing share of online purchases In the current situation, a certain sales channel is becoming less and less important for the consumer.
Growth of audiences buying online In the conditions of quarantine restrictions, almost all categories of consumers increased the share of online purchases. 4. The duration of holiday shopping is increasing The growth of consumer demand is not limited to individual events such as Black Friday. Ukrainians actively continue holiday shopping until the end of January, and advertisers and retailers stimulate and increase sales. 5. Growing share of purchases from smartphones Consumers are actively shopping online from mobile devices throughout the holiday season. 6. The holiday season presents additional opportunities for advertisers and retailers as e-commerce continues to grow and consumers return to shopping offline. Tools such as: automated advertising campaigns, differentiated offers for new and existing customers, advanced analysis methods across all Google resources will help advertisers and retailers increase sales online and offline during the 2021 holidays.