Post by account_disabled on Mar 7, 2024 0:08:40 GMT -6
Here we are: you finally have your content marketing strategy which involves the creation of a company blog or the improvement of an existing one, the use of social media to spread content, email marketing to update on news and much more In short, you believe that you are at a good point and that, once the strategy is made, practically everything is done. And instead, it is precisely when the strategy is ready that the problems begin which do not only concern its practical application but also and above all knowing how to respect the times and having the ability to analyze its progress step by step. A content marketing strategy, in fact, is not set in stone and is therefore not immutable: it must be continuously reviewed, adapted, reconsidered and changed if necessary.
This is the initial "mantra", but let's see in detail what the 7 most Germany Phone Number common mistakes related to a content marketing strategy are and how to avoid them. Not only to try not to waste time - an apparently infinite resource - but also and above all money. 1. Content marketing strategy: focus on quantity and not quality We often think that doing content marketing means invading your blog or magazine with lots of content. The more you make, the better. Instead, focusing on quantity is a wrong choice that wastes many resources not only in terms of time, but also of money. Why? First of all because starting in this way is not sustainable over time : it is a method that a company, even if it relies on an external content marketing agency, can sustain for a month, maximum two.
What will inevitably happen is, after this exploit, that the company blog will be abandoned or at most one or two pieces of content will be published per month. Having therefore used so much of the budget dedicated to a content marketing project for something that is little more than a flash is not a good idea. Instead, it is better to start with a few articles and then increase the quantity depending on your communication needs and objectives related to content marketing. Publishing continuously and obsessively is harmful not only for the user who will not be able to follow and risks feeling overwhelmed, especially if he or she is a regular reader, but also for Google itself. The search engine may initially reward your blog, site or other content marketing channel, but once it realizes that the contents are "old" and you are not keeping your initial promises, it will tend not to favor it in the SERP.
This is the initial "mantra", but let's see in detail what the 7 most Germany Phone Number common mistakes related to a content marketing strategy are and how to avoid them. Not only to try not to waste time - an apparently infinite resource - but also and above all money. 1. Content marketing strategy: focus on quantity and not quality We often think that doing content marketing means invading your blog or magazine with lots of content. The more you make, the better. Instead, focusing on quantity is a wrong choice that wastes many resources not only in terms of time, but also of money. Why? First of all because starting in this way is not sustainable over time : it is a method that a company, even if it relies on an external content marketing agency, can sustain for a month, maximum two.
What will inevitably happen is, after this exploit, that the company blog will be abandoned or at most one or two pieces of content will be published per month. Having therefore used so much of the budget dedicated to a content marketing project for something that is little more than a flash is not a good idea. Instead, it is better to start with a few articles and then increase the quantity depending on your communication needs and objectives related to content marketing. Publishing continuously and obsessively is harmful not only for the user who will not be able to follow and risks feeling overwhelmed, especially if he or she is a regular reader, but also for Google itself. The search engine may initially reward your blog, site or other content marketing channel, but once it realizes that the contents are "old" and you are not keeping your initial promises, it will tend not to favor it in the SERP.